You can join our current Facebook fan pages here: Timeraiser Civic Footprint  Civic Footprint Facebook Strategy Goals:
Strategy: Streamline Social Media Properties The Civic Footprint Facebook Page will be one of our primary tools for promoting Civic Footprint, our planning tool and our issue-based resources that are located at civicfootprint.ca. Users who join the Civic Footprint Fan page are likely either past Timeraiser participants, or are related to an agency. Moving forward, we hope to build a community of users who discuss and provide content around growing their own Civic Footprint, and who participate in discussions around high quality engagement. We also plan to build the Facebook fan page as a secondary resource (outside of our website) for issue based information. Networking with Multiple Audiences We recognize that there will be different audiences who locate and interact with our Facebook fan pages. Users will get the most out of a content-rich page with users who are posting often, instead of multiple fan pages for specific audiences with limited updates. We will build two page fan pages - the Timeraiser fan page and the Civic Footprint fan page and drive all content to those two pages. Timeraiser Fan Page - The Timeraiser fan page will be dedicated to Framework's Timeraiser events. We will encourage the current Timeraiser group members to become fans, and continue to promote this page as a resource for Timeraiser event information. This page will contain specific event information, and can also include customized tabs for each city (or for the next Timeraiser). Fans who land on the Timeraiser page will be brought to the mini-feed (or wall), non-fans will be brought to the tab with information about the next Timeraiser. Civic Footprint Fan Page - The Civic Footprint Fan Page will be an online community for a discussion about high quality engagement, the promotion of our Timeraiser events, and issue-based information that reflects the material on civicfootprint.ca. It will also be a hub where our other social media assets update to (i.e our blog and Twitter feeds will be published on the Civic Footprint fan page). The Civic Footprint Facebook Page will also provide reminders for users to use the Civic Footprint planning tool to plan their engagement and to use the Civic Footprint Calculator. Overview of Facebook Properties
Key Messaging Civic
Footprint is all about high quality engagement; it is a new way to
think about your contributions to your community and is more than
donating money and time. Your Civic Footprint is about everything you
do formally or informally. Make your Civic Footprint as large as
possible through giving, volunteering and participating.
Integration with Mobile We recognize that our users are accessing their social networks through their mobile phones. While our mobile strategy for Facebook will be limited by Facebook's technologies, we will continue to build content and properties within Facebook that we know will integrate well with smart phones. Where possible, we will encourage mobile uploads of pictures to our fan page, and explore the possibility of a Facebook application that compliments our iPhone application. Facebook Page versus a Facebook Group Building a Facebook fan page is important for building new functionality into our Facebook presence. Groups do not provide the tools and advanced features that pages do. A snapshot of some of the fan page benefits are:
Hightlights include:
Building awareness for the Civic Footprint online movement The primary reason for establishing an interactive and fluid Facebook page is to promote Civic Footprint and the work we are doing to promote high quality engagement. Much of the content within the Civic Footprint fan page will relate to high quality engagement and the promotion of Civic Footprint. It's where our users are We recognize that Facebook may not be the "IT" tool of choice forever, but today it is still the many in our target audience are using. To be current, present and active in this community we must build a presence where they are. Cross Platform Publishing It can be very difficult to maintain content across many different social media tools. The integration of Twitter, Wordpress and Facebook allows us to cross-publish content and keep all our properties up to date. Timeraiser Promotions and Information Dissemination Facebook events are an effective way to promote Timeraisers and event related information. Because so many users seek out event information through Facebook, we will maintain a separate Timeraiser fan page outside of the Civic Footprint profile. Marketing for the Civic Footprint website The new iteration of the Civic Footprint website will integrate a wiki-style forum with issue based information and content from industry thought leaders. In order to have a successful online resource, we will need to promote the tool using Facebook. Process / Approach:
Facebook Content Posting Schedule
Facebook provides additional customization through it's own language, FBML (Facebook Markup Language). FBML recognizes HTML, which means that Facebook development mirrors web development. Using basic FBML processes, we have created custom tabs for each city. Included within these tabs are individual discussion boards (developed using the fb:board script), a Picasa album slideshow, and eventually an image that links to the city's upcoming event listing.
We also have developed custom FBML boxes for our other Social Media Properties. The Facebook Twitter application limits the ability to display Twitter updates on your profile or page. Using a FBML box (which you can create by installing the FBML Static application), we added an embeded flash script provided by Twitter, then formatted it for Facebook. Note that in order for the Flash movie to play, you must insert a clickable image. This image provides additional customization. An example of the code we used is: <fb:swf swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;" swfsrc="http://static.twitter.com/flash/widgets/profile/TwitterWidget.swf" flashvars="userID=21462748&styleURL=http://static.twitter.com/flash/widgets/profile/smooth.xml" waitforclick="false" imgsrc='http://civicfootprint.net/images/viewtwitter.jpg' width='200' height='200' /> We will be adding a similar FBML box to link to our LinkedIn profile. This box will include HTML script to link an image to our profile.
Wireframe 1 - One Timeraiser Page with City Specific Tabs
Wireframe 3 - Customized Tab for the upcoming Timeraiser Key Applications
Moving existing Timeraiser groups to our new Facebook Page We will message users towards the end of July to the beginning of August to let them know about the Timeraiser and Civic Footprint Fan pages. We will direct existing group members to join our established fan page, and to promote the page to their friends. Examples of Non-Profit Facebook Fan Pages
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